It all started with a dog named Blue - General Mills
Fur baby boom' boosts General Mills' Blue Buffalo brand
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Tyson's pet treat business sold to General Mills for $1.2 billion, 2021-05-14
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General Mills, Maker of Cheerios, Now Wants to Feed Your Dog, Too - WSJ
General Mills 'bullish about the growth opportunities' for its pet segment
Food sector infatuated with pet food business, 2018-03-19
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